Argggggghh! Company-centric Web environments are taking on the moniker "enterprise social networks." As if it wasn't hard enough explaining social enterprise those not familiar with it, we now have a similar sounding name that are far more about enterprise -- corporate messaging, connecting the Kool-Aid drinkers, etc. -- than social missions and positive impact.
And just this morning I heard that "triple bottom line" was passe. We haven't even gotten there yet.
Couldn't the corporate flaks call theirs something else? Can we take back the terminology?
If the enterprise social networks can be used to tell truth to power, it might be worth it. But otherwise, I want my words back!
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