If you've been watching TV at all recently you've probably seen the Hertz ads promoting their green fleet. Yes, you can request a hybrid when you rent a car and I decided to do just that today when putting the final touches on my preparations to head to northern California next week.
Until I discovered that a Prius (or similar) is more than $900 for the week. That's double the cost for a comparable non-hybrid. It makes me question whether Hertz cares about the envirinomental benefits of hybrids or just senses a chance to charge ultra-premium prices for a high demand vehicle.
This rental will be part business/part pleasure so I have to look at the costs. Even with gas at $4.00+ a gallon, I can't justify the Prius.
Perhaps this is just the free market. And perhaps that's the problem with free markets where cash can always trump conscience.
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